Monday, May 4, 2026
WWD STORY: SwimShow Returns to Miami Beach With New Collections and Curve Capsule
News
SwimShow, the swim and resort wear trade show, will return to the Miami Convention Center from May 30 to June 1 to kick off Miami Swim Week.
This year, the show will further expand its offerings through a more substantial partnership with Curve, the intimate apparel trade show.
“SwimShow is dedicated to representing all tiers and categories across the swim and resort wear landscape. Our platform has a proud history of collaborating with size-inclusive brands, emerging designers and sustainability pioneers, and this season we’re continuing to expand that vision through exciting new partnerships like our Curve Capsule, bringing an elevated mix of lingerie and swimwear to the show floor,” said Judy Stein, executive director of SwimShow.
She said she’s also excited to welcome back their SwimTalks series and immersive on-site activations. The talks will feature industry conversations centered on innovation, sustainability and key industry insights.
The 2026 edition will showcase hundreds of exhibitors presenting their 2027 spring and resort collections. Among the exhibitors are AguaMaria, America & Beyond, Andy & Evan, Banana Moon, Becca, Body Glove, Bleu Rod Bettie, CarveDesigns, Cosita Linda, Cupshe, Rio de Sol, and Tommy Bahama.
As reported last October, SwimShow launched a new boutique trade show at Mr. C Coconut Grove, the luxury hotel in Miami, and collaborated with Curve to initiate a partnership. It has come to fruition with a much more integral partnership this May in Miami for Miami Swim Week. It’s Curve’s first time in the Miami Beach Convention Center.
Curve will bring over 15 heritage lingerie brands to the exhibition. Brands making their debut within Curve Capsule include Antigel, Chantelle, Elomi, Fleur’t, Goddess, Lisa Charmel, Montelle, Fantasia, Freya, and Rya.
“By bringing together a group of anchor intimate apparel brands from the Curve show floor to SwimShow, the synergistic approach fusing the worlds of swim and lingerie will champion and connect them directly with the retailers offering their clientele a mix of product categories. We’re highlighting innovation and diversity, from traditional staple pieces to what’s next in swim and lingerie,” said Raphael Camp, chief executive officer of Comexposium US, which owns and produces the Curve trade show.
Returning for the fifth consecutive year is the incubator program SwimLab x WGSN, highlighting emerging brands Auto-reply, Kiwis by Carter, Sense and Soleil, and Nyud.
