Wednesday, September 24, 2025
WWD Breaks News of Curve’s Latest Collaboration with SwimShow in Miami this for EDIT SwimShow x Curve
News
SwimShow Will Present Curated Mix of Swim, Resort, Lingerie and Intimate Apparel at Edit SwimShow x Curve
By Lisa Lockwood
SwimShow, the longest-running swim and resortwear trade show in the U.S. is expanding its platform this fall with Edit SwimShow x Curve, a collaborative show with intimate apparel trade show, Curve on Oct. 27 and Oct. 28.
The event will be held at Mr. C Coconut Grove, a luxury hotel in Miami. The new Edit trade show offers a highly curated environment that connects swim, resort, lingerie and intimate apparel brands with top retailers, buyers and media. The brands are presenting a mix of spring 2026, resort and immediate collections.
Exhibiting brands include Vitamin A, Rio de Sol, American & Beyond, Chantelle, Z&L Europe, Helen Jon, Sunny Mare, Chantelle Pulp, Muche et Muchette, Vatulele, Made on Grand, Salrosa, Madeleine Fig, Leonisa, Piccola, Ala von Auersperg, Lauren Bentley, among others.
Mana Fashion Services will present a select group of Biscayne Showroom brands at Edit SwimShow x Curve.
International participation remains at the forefront of the exhibition, with brands from Latin America, Europe and the U.S. expected to showcase.
Edit SwimShow will host a tailored edit of SwimTalks panels during the October show. Panels will cover the convergence of swim and lingerie markets, the rise of direct-to-consumer strategies, sustainability in smaller production runs, and retail insights.