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Tuesday, May 27, 2025

Effetto: A Visionary 25 Years in the Making

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Effetto: A Visionary 25 Years in the Making
At the intersection of artistry, innovation, and empowerment stands Anna Skliankina—visionary entrepreneur, strategic powerhouse, and the founder of Effetto, an Italian-Ukrainian couture lingerie and sleepwear brand that’s reshaping the definition of luxury.

With over 25 years in the fashion industry, Anna’s journey is one of bold ambition and purposeful evolution. She began her entrepreneurial path at just 16, founding her first company, LANETT, which would go on to become one of Ukraine’s leading fashion groups. Through years of strategic growth, she developed a multi-brand portfolio of over 20 labels, building an expansive distribution network that includes wholesale, retail, and B2B e-commerce.

But Anna’s true calling came to life in 2017, when she launched Effetto — a brand born from her desire to create something more personal, intentional, and refined. Effetto blends the elegance of Italian design with the depth of Ukrainian craftsmanship. It is, at its core, a tribute to slow fashion and to creating garments that empower the women who wear them.

The Effetto Philosophy

Effetto isn’t just about beautiful design — it’s about meaning behind the material. The brand is guided by five core values:

  • Inclusivity: Offering a wide size range from XS to 6XL, Effetto designs for all bodies — championing diversity and body confidence in every collection.

  • Availability: Bringing haute couture aesthetics to more people, each piece is crafted with premium European fabrics like Italian silk and French lace — without the unattainable price tag.

  • Artisanal Quality: Every garment is handcrafted using time-honored techniques like lace cutwork and detailed finishes — preserving a legacy of craftsmanship.

  • Sustainability: From ethical sourcing to responsible production methods, Effetto ensures every garment is as thoughtful as it is luxurious.

  • Innovation: With modern manufacturing facilities in Ukraine and collaborations with elite European factories, Effetto blends tradition with cutting-edge technology for precision and consistency.
Under Anna’s leadership, Effetto has released over 140 nightwear and home wear capsule collections and more than 30 lingerie lines, each one a testament to her commitment to intentional design and impeccable quality. Manufactured primarily in-house at the brand’s own Ukrainian facility, Anna personally oversees each step. Select styles are also crafted in top-tier European factories that specialize in high-tech lingerie production. This hybrid model ensures a balance of scalability and hands-on control allowing the brand to grow while staying true to its values.

Since its launch, Effetto has earned its place on the global fashion stage. The brand has been featured at the most prestigious trade shows including CURVE New York, CURVE Los Angeles, Salon International de la Lingerie in Paris, and Imagine Italia in Florence. In 2024, Effetto celebrated its U.S. debut, landing in over 40 luxury boutiques in its first year.

Effetto’s innovation and integrity have not gone unnoticed. In 2024, the brand was recognized by the Ukrainian Business Awards in the category of Sustainable Production, while Anna was personally honored for Innovation in Business — an acknowledgment of her transformative role in fashion.
More than just a designer, Anna Skliankina is a builder — of brands, of community, and of a more conscious fashion future. Her work through Effetto continues to uplift the artistry of Ukrainian makers and the power of women-led business, all while redefining what luxury can be: inclusive, ethical, and enduringly beautiful.