Thursday, April 9, 2026
Curve Weekly: What You Need to Know This Week
News
From exciting openings to milestone moments and industry buzz, this week in intimates is all about growth, evolution, and community. Here’s what’s happening: consider this your insider download on everything making waves right now:
Big Moves + Celebrations
It’s a major moment for Bella Bra Shop, who is expanding with a brand-new location in McKinney, Texas—continuing their mission of bringing expert fit and curated selections to more communities.
At the same time, iteration is celebrating four years in business with an anniversary sale happening April 11–12. A milestone that reflects not just longevity, but a strong connection with their community and customers.
A Fresh Start for Birdies
Change is in the air for Birdies, who are relocating to a new space that promises more room, better visibility, and plenty of natural light. It’s a move that signals growth while enhancing the in-store experience, something we love to see as retail continues to evolve.
Experiences Worth Showing Up For
Mark your calendars La Femme Lafayette is hosting an Eveden trunk show from April 15–18. These moments go beyond shopping; they create opportunities for discovery, education, and connection, bringing customers closer to the brands they love.
Milestones That Matter
Over at Madison Anne’s, “The Fitting Room” is celebrating two months of its physical space alongside one year of virtual fittings. It’s a perfect example of how hybrid retail is shaping the future, blending in-person expertise with digital accessibility to meet customers wherever they are.
Industry Spotlight: Best of Intima
The Best of Intima award nominees have officially been announced, and this year’s color story is Pastel Lilac soft, elevated, and undeniably fresh. As always, the awards highlight standout brands and products that are setting the tone for the season ahead.