Thursday, August 14, 2025
Curve New York’s Summer 2025 Edition Sets the Tone for the Future of Intimate Apparel
News
Written By Jennifer MacLellan
From August 3–5, Curve New York returned to the Javits Center River Pavilion, bringing together 125+ global brands and the intimate apparel industry’s most influential voices for a dynamic and forward-thinking edition during Lingerie Market Week. Celebrating everything from elevated lingerie and inclusive shapewear to cutting-edge swimwear and adaptive design, Curve once again solidified its place as North America’s leading tradeshow for intimates, loungewear, and swim.
With a focus on innovation, inclusivity, and mindful design, the Summer 2025 show was more than a marketplace—it was a curated experience for buyers, press, influencers, and industry insiders to connect, collaborate, and preview what’s next for Spring/Summer 2026.
Day One: Innovation Meets Intention
Day one launched with energy and elegance. The show floor buzzed with activity as buyers met with both legacy labels and new-to-market brands, discovering thoughtful updates in shapewear, elevated loungewear, and crossover-ready swim.
The day opened with the “From Sustainability to Sales” panel hosted by Shapellx, where experts including Aila Hernandez and plus-size model Daria Nazarova discussed how modern consumers expect brands to deliver on both performance and values. Themes of circular design, co-creation, and ethical transparency underscored the conversation.
Later, Eveden Group’s fashion show spotlighted Spring 2026 collections from Elomi, Fantasie, Freya, and Goddess, showcasing innovation in fit and fashion. Media and influencers captured the moment while exploring activations, styling demos, and interactive displays across the floor.
Day Two: Trends, Talent, and Design Thinking
Day two continued with industry-shaping insight during the Trend Forecast 2026 panel. Moderated by Kendall Becker of Trendalytics, alongside MJ Day of Sports Illustrated Swimsuit and Madison Rexroat of ELLE, the discussion highlighted emerging silhouettes, colors, and consumer behaviors shaping the future of intimate apparel.
The day also celebrated 30 years of fit expertise with Freddy Zappe’s Fit Focus Class, offering technical knowledge and hands-on education to buyers and brand reps alike.
One of the show’s most buzzed-about moments was the Buyer Speed Dating session, which connected eight brands with rotating buyers in fast-paced meetings—setting the stage for exciting future collaborations.
The evening culminated in a sunset runway show at Canoe Studios, with the Hudson River as a dramatic backdrop. Brands including Simone Pérèle, Pepper, Leonisa, Aimer Chuang, and Soreil Lingerie sent standout looks down the runway, blending bold design with meaningful storytelling.
Day Three: Fit, Feedback, and Final Connections
On the final day, Curve ended on a strong and focused note. Attendees had one more opportunity to join Freddy Zappe’s Fit Focus Class, reinforcing Curve’s commitment to technical expertise and education as a foundation of brand success and consumer trust.
Buyers wrapped appointments and revisited standout booths, leaving with fresh insights, new partnerships, and inspiration for the season ahead.
Spotlight: Object of Desire Returns
Curve’s emerging designer platform, Object of Desire, returned for its second season, amplifying rising talent in a dedicated space on the show floor. The lineup—featuring Alicetek, Cisô Atelier, Vesey, Rolling, Soreil Lingerie, and others—presented inclusive, expressive, and solution-based design.
The program kicked off with a private preview at Wolf & Badger SoHo, followed by a celebratory dinner hosted by Fashion Forms, where founder Ann Deal shared the brand’s origin story and commitment to U.S. manufacturing. The event reflected Curve’s ongoing mission to support both innovation and industry mentorship.
A Global Industry Evolves
With brands representing regions from Brazil to Bondi Beach, Colombia to California, and Frankfurt to Florida, Curve captured the diversity and direction of the $95B (and growing) global intimates market. Standout offerings included adaptive designs, inclusive shapewear for trans individuals, pole-dance-inspired activewear, and tech-driven fabrics—proof that the category continues to evolve far beyond the basics.
As Curve New York wrapped its Summer Edition, it left attendees inspired, informed, and ready to meet the moment. The event reinforced its reputation as the place where creativity, commerce, and community converge, paving the way for what’s next in intimate apparel.