Wednesday, August 13, 2025
Curve New York Returns to Javits Center With Global Brands, Exclusive Events and Industry Panels
News
Curve New York will return to the Javits Center River Pavilion from Aug. 3 to 5 with a slate of international intimate apparel, swim, athleisure, and accessory brands showcasing spring 2026 collections.
Some 150 brands are participating. Highlights of the show include the second edition of Object of Desire, an incubator space for eight new-to-market designers that champion innovation, inclusivity, sustainability, and craftsmanship. Buyer Speed Dating, a connection-focused event that matches retailers and brands, is also making a return this season.
“Object of Desire is more than a showcase, it’s a commitment to nurturing the rising stars of intimate apparel,” said Raphael Camp, chief executive officer of Comexposium Group, which produces Curve and more than 150 events across industries such as fashion, retail, digital and health care. “Our goal is to cultivate future industry champions who will lead innovation and inclusivity in the market.”
The global lingerie market is currently valued at more than $95 billion and is projected to surpass $140 billion by 2030. Curve New York looks to provide a timely opportunity to negotiate directly with suppliers ahead of upcoming tariffs. Attendees at Curve will also have the opportunity to engage with industry experts through panels focused on trends, sales tactics, and solution-driven products. A Trend Talks panel, hosted by Kendall Becker, fashion director at Trendalytics, will explore the evolution of consumer behavior and the continued fusion of lingerie and ready-to-wear. Additional events on the Curve trade show floor include fashion presentations and fit workshops.
On Aug. 3 and Aug. 4, global lingerie company Eveden, known for its inclusive sizing brands including Elomi, Freya, Fantasie, and Goddess, will showcase its latest collections through runway presentations on the show floor.
On Aug. 4, Curve will host a multibrand fashion show and cocktail party at Canoe Studios. This invitation-only event will feature 15 international designers in the intimates industry.
Curve is North America’s leading trade show for intimate apparel and swimwear, with events in New York, Los Angeles and Montreal.