Sunday, August 9, 2026
Curve 2026: A Season of Connection and Community
LingerieShapewearSponsorSwimwear /Beachwear / ResortwearDesign & Trends
From Los Angeles to Montréal and New York, Curve’s 2026 editions brought the intimate apparel community together for a season filled with discovery, education and meaningful connection. Each destination offered its own distinct energy while reinforcing what Curve has always represented: a place where brands, buyers, retailers and industry leaders can connect, exchange ideas and move the market forward.
Curve Los Angeles opened the 2026 season with an energetic yet relaxed West Coast atmosphere, bringing the intimate apparel community together to explore new collections, build valuable relationships and engage in meaningful industry conversations.
Curve Montréal continued that momentum at Gare Windsor July 12 -13, where the intimate apparel community gathered for two days of business and celebration. The edition concluded with the Meritas Awards, recognizing outstanding retailers from across North America and celebrating the people whose dedication continues to shape the industry.
The season reached its exciting finale at Curve New York, held August 2–4 at the Javits Center. The highly anticipated edition introduced the Spring/Summer 2027 collections alongside an expanded program of educational sessions, curated showcases, immersive brand activations, and memorable industry experiences.
Education remained at the heart of Curve New York through expert-led panels, workshops and master classes focused on the evolving retail landscape. A standout session, sponsored by Wacoal, was “Turning Likes into Lingerie Sales: A Practical Guide to Converting Online Engagement into Real-Life Fittings,” which discussed how retailers can transform social media engagement into stronger customer relationships and measurable in-store sales.
Additional conversations explored the future of brand-retailer partnerships and the fashion, consumer and design trends shaping the upcoming season. Buyer Speed Dating, Fit School, live podcast recordings and other interactive experiences created even more opportunities for attendees to learn, exchange ideas and form valuable new connections.
The celebration began before the show floor officially opened with The Rack Shack x Object of Desire party. The evening brought together designers, retailers, buyers and industry friends to welcome this year’s featured brands: Cisô Atelier, Rolling, Somewhere Never, Rimoné Paris, Iteration, Cake Maternity, Carol Coelho, Springrose, Sugar Candy, and Jackie Vera Swimsuit. Throughout the night, burlesque dancers and singers took the stage wearing pieces from the featured collections, bringing the designs to life through unforgettable performances. The event offered the perfect start to Curve New York while celebrating the creativity, originality, and emerging talent shaping the future of intimate apparel and swimwear.
Beyond the show floor, Mey hosted an intimate dinner celebrating the debut of its newest collection. The evening offered guests a closer look at the collection while creating a warm space for conversation, connection and appreciation of the craftsmanship behind the brand.
Chantelle also marked an extraordinary milestone by celebrating its 150th anniversary with its team and members of the intimate apparel community. The occasion honored a century and a half of innovation, expertise and influence while recognizing the people and relationships that have helped shape the brand’s enduring legacy.
The Best of Intima Awards added another meaningful moment to the week with a special ceremony recognizing excellence within the retail community. The awards celebrated the boutiques and industry professionals whose passion, leadership and commitment continue to elevate intimate apparel retail.
From milestone anniversaries and collection launches to educational programming and community celebrations, Curve New York 2026 extended far beyond the traditional trade show experience. It became a true destination for learning, collaboration and connection—bringing the industry together not only to discover what is next, but also to celebrate the people who continue to move it forward.
As Curve’s 2026 season came to a close, one message remained clear: the strength of the intimate apparel industry lies in its community. Across Los Angeles, Montréal and New York, Curve created the space for that community to connect, celebrate and build the future of the market together.
Until next time! See you soon 😘