Wednesday, August 13, 2025
Curve New York 2025: Where Lingerie Meets Legacy, Innovation, and a Little Bit of Magic ✨
News
Curve NY 2025: Where the Intimates & Swimwear Industry Struts, Connects, and Dreams Big
There’s something magical that happens when hundreds of exhibitors, buyers, and industry pros pack into one space with one mission: to celebrate, showcase, and shape the future of intimates and swimwear. That’s exactly what happened at Curve NY 2025.
This wasn’t just about pretty pieces on hangers. It was about forging business relationships that can change the game, sharing global perspectives, and giving every attendee from powerhouse brands to rising designers the chance to connect with buyers from across the Americas.
Panels That Made Us Think (and Think Bigger)
Between browsing booths and networking over our morning breakfast, the Curve crowd enjoyed panel discussions that sparked big conversations.
We tuned in to From Sustainability to Sales: How to Drive Conversions by Aligning with Consumer Values, sponsored by Shapellx and moderated by Aila Hernandez (Vice President at FINN Partners). The panel featured Shane Shi (Vice President at Shapellx), Andrea Kennedy (Berkeley College), and influencer Daria Nazarova, proving that when brands align with what consumers truly care about, the sales follow.
And because trends are the language of fashion, we couldn’t miss the Trend Talk moderated by Kendall Becker of Trendalytics, with MJ Day (Sports Illustrated Swimsuit) and Madison Rexroat (Elle Magazine). The verdict? Trends aren’t just predicted, they’re created, and the best ones spark emotion.
Fitting Is an Art, And Freddy Zappe Is the Master Painter
One hour. Countless “aha” moments. That’s what happened during our fit classes with the legendary Freddy Zappe. Beginners learned the ropes, pros refined their skills, and everyone walked away ready to make every fit a victory.
An Unforgettable Night: Wolf & Badger x Object of Desire
The Object of Desire brands joined forces at Wolf & Badger for an evening that was pure connection, vision, and visibility. Think champagne clinks, creative sparks, and conversations that felt like they could shape the next big thing in the industry.
Or as the store manager at Wolf & Badger put it: “This was the best event we’ve had thus far.”
The Fashion Show That Owned the Runway
And then… the lights dimmed, the music swelled, and the runway came alive. From Lascana and Aimer Chuang to Simone Perele, the entire Object of Desire collective, and more incredible brands, every strut and every look turned heads. This wasn’t just a fashion show; it was the talk of the night. And by the next day? Still the buzz of Curve.
Curve NY 2025 was proof that when the intimate apparel and swimwear community comes together, magic happens.
To everyone who walked, talked, taught, bought, and connected, thank you for making this year’s show an unforgettable chapter in Curve’s story. Until next time, keep creating, keep inspiring, and keep making waves.