Thursday, June 19, 2025
Bonjour, Montréal! Introducing some of the brands making waves at this season’s Curve show.
The House of Louisa Bracq: A Legacy of Embroidery and Elegance
The story of Louisa Bracq began in 1912 when a young girl from a coal-mining family discovered a love for music and needlework. Gifted a piano at ten and skilled with embroidery by adolescence, Louisa turned her passion into a profession, crafting intricate designs that would one day define her eponymous brand. Today, embroidery remains at the heart of Louisa Bracq. The brand is celebrated for its expertise in large cup sizes, striking the perfect balance between comfort, fit, and allure for every body. With craftsmanship deeply rooted in its DNA, Louisa Bracq continues to evolve, proving that tradition and innovation can coexist beautifully.
Devon + Lang: Life-Changing Comfort with a Purpose
Founded in 2019 by husband-and-wife duo Tyler and Dayna McCombs, Devon + Lang emerged from a simple, relatable frustration — premium underwear that didn’t live up to its promise. Determined to create supportive, chafe-free, ride-up-resistant underwear, the pair spent over a year working alongside top apparel designers and manufacturers. The result? A line of men’s boxers and eventually, a broader collection, that prioritize all-day comfort, sustainable fabrics, and the latest in textile technology. What started in Calgary has grown into a movement for underwear that truly supports you, in every sense of the word.
Fit Fully Yours: Fuller-Figure Fit with European Elegance
Specializing in fuller figure lingerie, Fit Fully Yours has made a name for itself as an award-winning, Canadian-born brand with international acclaim. Offering sizes from 30A to 46J, the brand was built on the belief that comfort, support, and style should be accessible at a fair price for every woman. With European influences evident in their designs, their extensive collection includes everything from strapless bras to soft cup and t-shirt bras, available in a kaleidoscope of shades like violet, raspberry, and champagne. Fit Fully Yours continues to empower women with beautifully made lingerie tailored to both form and function.
Chantelle: Parisian Heritage, Global Impact
With roots dating back to 1876, Chantelle is more than a lingerie brand — it’s an international creative studio based in Paris, known for redefining the way lingerie is designed, portrayed, and experienced. For nearly 150 years, Chantelle has upheld a legacy built on respect, creativity, and craftsmanship. Their commitment to social impact, sustainability, and inclusivity shapes everything from their collaborative studio model to their timeless collections. Chantelle’s enduring philosophy is simple yet powerful: beauty exists in all its forms, and the future of fashion must honor both people and planet. Joining Chantelle means becoming part of a collective movement toward positive, lasting change.
Wacoal: Confidence Through Fit and Innovation
For over four decades, Wacoal has championed the transformative power of a well-fitted bra. Known for combining comfort, quality, and cutting-edge technology, Wacoal is a brand trusted by women worldwide. Their size-inclusive collections — ranging from A to K cup — are crafted from premium materials and fitted on real women to ensure every style delivers on its promise. Wacoal’s team of expert fitters has helped countless women discover their perfect size and shape, proving that confidence often starts with what you wear underneath. Their mission remains clear: to empower women by offering lingerie that fits both their bodies and their lives.