Monday, May 12, 2025
28 Years of Beautiful Support: A New Chapter for Linea Intima
News
As Linea Intima enters its 28th year, the boutique celebrates nearly three decades of supporting women with expertly curated lingerie, swimwear, sleepwear, shapewear, and post-surgical care pieces. Canada-based Linea Intima currently has one location in Oakville and two in Toronto, one being its flagship store. Over the years, the brand has also built a growing community online and in-store which has earned it a trusted reputation for its focus on fit, function, and personal service.
Nearly two years ago, new ownership ushered in a fresh chapter for the business. A long-time friend and colleague of original owner Liliana Mann, Karen Capocci stepped into ownership with deep respect for Linea Intima’s longstanding mission: helping women experience the transformative power of the perfect fit. Under her leadership, the goal has been to honor the foundation of the boutique while evolving alongside today’s woman—her style, her needs, and her story. Whether it is a customer’s first fitting or fiftieth, every visit is seen as an opportunity to empower, uplift, and connect.
Looking ahead, Linea Intima is focused on deepening relationships, expanding its reach, and continuing to make every woman feel beautifully supported—inside and out.
Capocci mentions several emerging trends she thinks will shape the boutique’s future.
- Size and body diversity: A wider range of sizes, cup styles, and silhouettes being embraced to celebrate all body types.
- Comfort-first designs: Soft fabrics and wire-free styles becoming increasingly popular as women prioritize all-day comfort.
- Sustainable fabrics: More consumers gravitating toward organic, natural materials that align with sustainable values.
- A return to in-person service: A result of years of online shopping, customers rediscovering the benefits of personalized, in-store fittings.
- Timeless basics over trends: In today’s economy, opting for versatile essentials rather than fleeting fashion prints.
- Multi-purpose pieces: Customers looking for items that serve double or triple duty, ideal for travel and mindful budgeting.
To discover trends like these and more, be sure to sit in on a panel or two at Curve New York, taking place August 3rd–5th at the Javits Center. As these conversations shape the future of the industry, Linea Intima remains poised to continue growing its community. Here’s to feeling beautifully supported—for the next 28 years and beyond. You can shop Linea Intima online here www.lineaintima.ca/com.
