Friday, May 3, 2024


May 3, 2024
Wonderland, London’s tradeshow which is fast becoming a leader in curating exquisite lingerie, nightwear and swimwear for UK buyers, is thrilled to announce a collaboration with Curve New York®.  As a beacon of innovation and style in the lingerie industry, Wonderland has been invited to showcase the finest creations from 6 of Britain’s emerging and established brands.  The showcase will serve as a platform for the brands to present a look from their latest collection, each reflecting a unique blend of design and contemporary flair; and the opportunity to be seen by buyers from over 1200 American and Canadian attendees including buyers from Anthropologie, Bloomingdales, Dillards, HerRoom, Neiman Marcus, Nordstrom, and many more.
In August 2024, the successful distinguished British brands will each be unveiled showcasing one look on an army of mannequins to the American audience.   The buyers at Curve New York® will vote for one brand to win a free booth to display their collection at the February 2025 show.
We are truly honoured to have been invited to bring the essence of British talent to the vibrant city of New York.  This showcase represents a convergence of cultures and a celebration of our market’s distinguished style; and we are excited to introduce these exceptional brands to a discerning audience".
Lucy and Nicky
Wonderland Founders
Enter the competition here
Wonderland would like to know:

  • Why your brand should be at Curve New York
  • What is special about your brand?
  • Your brand story
  • About the founder/s
  • Any sustainable credentials
  • Send an image of a key look
Curve New York dates are 4th – 6th August.  The deadline for entries is 14th June.  The 6 finalists will be announced at Wonderland.
Join in this amazing opportunity to win a free stand at Curve New York®!
(small print – The prize includes the cost of a 10ft x 3ft stand; and does not include travel & accommodation. This competition is exclusively open to brands exhibiting at Wonderland).