Friday, February 9, 2024


Curve, the largest intimate apparel trade show in North America delivered a very sultry fashion show; presenting the upcoming collections of 15 global brands of the intimate apparel industry. The runway show brought a futuristic touch to seduction, celebrating body positivity and so much more! From lace lingerie to basics and athleisure to loungewear, all categories were shown in the show.
The event was held at The Venue at Hard Rock Hotel New York and featured a multi-brand runway show and afterparty closing out Day 1 of the largest lingerie trade show in North America. Buyers, editors and influencers all came together to see the latest trends celebrating the world of lingerie. The presenting brands included Anita, Aubade, Chantelle & Chantelle X, Elomi, Leonisa, Natori, Nette Rose, Noblesse Oblige, Panache, Skarlett Blue, Sculptresse, Simone Pérèle, Rosa Faia, and Wacoal.
Spotted trends include strappy bodysuits, metallic details, bright and subdued colors,  nude basics for every skin tone and shapewear - along with intricately detailed, hand-made lace pieces that stunned everyone in the audience. The show was filled to capacity with the industry’s top lingerie buyers, writers and other fashion enthusiasts who came out to celebrate the February edition of Curve New York.

With over 135 years of unparalleled experience and expertise, family-owned Anita stands as a beacon of excellence in the world of lingerie. Our esteemed brands, including Anita Active, Anita Since 1886, Anita Care, Anita Maternity, and Rosa Faia, offer solution-based collections tailored to women in all stages of life. From sports bras to lingerie, and swimwear to medical garments, our diverse range caters to women of all shapes and sizes, boasting sizes ranging from AA-K cups and 30-48 bands.
For Fall/Winter 2024, Anita proudly presents reimagined versions of two of our global best-selling Anita Active sports bra styles including expanded sizes. Our Anita Active collection integrates design innovation, maximum support, outstanding fit, and exceptional quality to empower women to embrace their active selves.
The Momentum Sports Bra and Air Control Delta Pad Sports Bra, debuted as well, emphasizing optimal performance. Anita Since 1886 presents the Essentials Lace Bralette and Solid High Waist Brief in fashionable Purple. Additionally, Anita Care debuts the Seamless Post-Mastectomy Bra Leni and Essentials Solid Hipster Brief in Plum, providing options for post-surgical needs.
Situated in the heart of Paris and renowned for 60 years, epitomizes high-end lingerie with its bold sets and necklines blending French chic with empowerment. The brand's expertise, commitment to the art of lingerie, and 18-month production cycle ensure beautiful products and satisfy Aubade’s pursuit of women's pleasure and desire.
For the first time, Aubade collaborated with Cindy Bruna, a renowned top model and fashion icon, combining French embroidery with golden jewels in the Sumptuous Waves daytime lingerie sets while the Midnight Storm nightwear line drapes the body in silk satin.
Silk chiffon and mesh dance together in Aubade’s debut of the ready-to-wear bodysuit that’s ready for a casual look with jeans or something a little sexier.
The “Spell” collection will also invite the imagination to a world of charm and seduction on the runway this season. Lace, embroidery, and sparkling jewels cast spells of seduction over silhouettes. Hues of blood red, midnight blue, and forest green pair with jade and magenta on high-waisted panties, bralettes, triangle bras, suspenders, and body suits.
Chantelle’s heritage as a world-renowned leader in the lingerie world has returned with a contemporary and exquisite collection. Deriving inspiration from the strength of diversity and the multifaceted modern woman, the Fleurs, and Cabaret Sauvage collections of 2024 are empowering, iconic, and timeless.
Detail and skill come out to play in the Fleurs collection’s embroidered floral touches and honeycomb fishnet details. Fleurs combines craftsmanship with softness for a feminine appeal.
The Cabaret Sauvage collection balances the yin and yang of femininity and masculinity. Imported embroidery from Italy laces the collection and finds harmony amongst the elements of sexuality to arouse romanticism.
Unleash a bold new side with Chantelle X’s Gold X and Xquisite Collections. With a focus on reclaiming feminine power, Paris-born Chantelle X presents a contemporary take on lingerie for modern sexuality.
Gold X’s artistic pieces featuring shiny silver mesh, are at the precipice of lingerie and ready-to-wear and can be styled to add a seductive touch to a chic look under a suit jacket or half-buttoned shirt. Xquisite’s collection has an edgier sense, including bondage-inspired pieces, adorned in jewels, fishnets, and lace galore. Chantelle X makes it known that these designs are meant to be seen and they will make a statement.
Elomi sets the standard with an extensive size range not found in many other brands while staying committed to impeccable fit, comfort, and support, including up to a 48 back and a U.K. KK cup size. Elomi bras are crafted to complement every curve, offering a diverse range of fashionable silhouettes and sumptuous fabrics that accentuate the natural beauty of every wearer. Each season Elomi strives to provide unique lingerie to the fuller figure market and reinforces the idea that every woman can be stylish regardless of size.
The latest collection from Elomi draws inspiration from the serene allure of a sun-soaked seaside retreat. Vibrant hues and soft pastels reminiscent of breathtaking sunset tones color the collection and find themselves embodied within Himari, Brianna, Matilda, Kendra, and Kintai.
Sustainably brought to you from Colombia, family-owned brand Leonisa has been developing in-house designs since 1956. Using quality time and craftsmanship these pieces are meant to stay sexy for a lifetime.
With lacy touches, and stay-in-place sculpting power, the 2024 collection’s stay-put strapless bra, and new body suit shapers are perfect choices for either a night out or for at-home wear. A new bra designed for comfort and support that is ideal for everyday wear will be added to the collection as well as a new dark brown colorway of the bestselling High Profile Bra, made to look flawless on deeper skin tones. Shapewear products, a body shaper and shaper short will also be debuted this season.
Natori has epitomized the essence of dressing from the inside out, offering exquisite and luxurious lingerie for every facet of life since 1977. Natori continues to lead the industry with its commitment to innovation in fabrics and laces, promising enduring intimates of superior quality and fit. With a dedication to inclusivity, each Natori style celebrates women of diverse ages, sizes, and body types, prioritizing comfort without compromise.
​​Introducing the highly anticipated Fall/Winter collection, Natori invites you to indulge in the harmonious blend of opulence and timelessness. Rich jewel tones and deep blacks define luxury this season, as signature Natori laces intertwine with iconic plunge silhouettes. Reimagined in a vibrant raspberry hue, the beloved customer favorite, Statement returns. New to the collection, Flawless boasts rich embroideries, while Liquid offers buttery soft fabrics. This collection is a testament to the harmony of elegance, luxury, classic, and contemporary.
Embracing the spirit of the untamed yet gentle souls, we proudly introduce our lifestyle lingerie label crafted with love in our sunny Cape Town studio. Born for those who dance to their own rhythm and dress for themselves, our latest runway collection embodies the essence of fun, flirtation, and femininity. With bold prints, cheeky details, and delicate floral embroidery, each piece reflects the vibrant energy of those who dare to express themselves freely. Join us in celebrating individuality and self-expression with our captivating designs.
Noblesse Oblige, an extension of the cult couture line, Yes Master, presents a range of underwear, swimwear, and sleepwear as they make their return to the United States. Crafted from European fabrics and meticulously engineered to hit a mid-price point, Noblesse Oblige offers luxurious products without compromising affordability. Produced using fair-trade methods in well-esteemed factories in several countries, the collection reflects Yes Master's commitment to quality, worker rights, and ethical production practices.
Set to debut at Curve, Noblesse Oblige offers a unique, fashion-forward collection that blurs the lines between ready-to-wear and intimates, embracing sustainability and slow fashion principles. A notable collaboration with Japanese label Aromatique and heritage supplier Takagi introduces a monochrome accordion pleated silk collection, featuring the iconic rose motif Sakae lace in a minimalist yet luxurious design. With inclusive sizing ranging from XS to 4XL on soft pieces and 30-38 A-G on wire bras, Noblesse Oblige advocates for democratic fashion accessible to all.
Panache celebrates over 40 years of advocating for fuller-busted women, pioneering body-loving lingerie that prioritizes both style and support. Recognizing the inherent beauty in every size, our lingerie, sportswear, and swimwear collections are meticulously crafted to empower women to feel their best and embrace self-kindness. With Panache, fuller-busted women can love and protect their bodies with confidence and grace.
Panache’s AW24 collection is inspired by the powerful women who frequented the iconic nightclub in the late 70s and early 80s including the likes of Cher, Diana Ross, and Grace Jones, admired for being strong, fearless, graceful, and brave.
This season, Panache is celebrating the transformative power of fashion, presenting a range full of personalities and encouraging women to express their inner goddesses. Rose gold foil prints, stardust patterns, bright embroideries on dark bases, and sequins are just some of the elements that will make you feel strong in your femininity.
Rosa Faia, an elegant representative brand of Anita, and synonymous with lingerie of a perfect fit, excellent function, and gorgeous look, will take the runway this Fall/Winter 2024 season with new pieces. Awareness of new trends, years of expertise, and pure passion motivate new ideas and designs daily to create quality garments.
Rosa Faia introduces the Full Cup Underwire Bra and High Waist Brief in Jungle Green and Purple tones, catering to diverse cup sizes and following the Anita essence of inclusivity and quality.
Sculptresse embraces curves with unparalleled passion, offering a revolutionary approach to body-positive lingerie. In a world where joy should know no bounds, Sculptresse champions women of all shapes and sizes, designing with the fuller figure in mind. Our styles prioritize comfort without sacrificing style, ensuring that women feel empowered and confident all day long. With a commitment to celebrating individuality, Sculptresse presents body-loving lingerie that accentuates curves and embraces authenticity. Each set is meticulously crafted with style and substance, allowing women to express their true selves with grace and confidence.
Iconic French lingerie Maison, Simone Pérèle, commemorates 75 years of revolutionizing and marking milestones in lingerie history. Founded in 1948 by a visionary corset maker, Simone Pérèle embarked on a mission to empower women to embrace their natural shape, ignite self-confidence, and celebrate beauty inside and out. Today, led by the family's third generation, Simone Pérèle continues to embody the founder's vision, ushering in a new era of confidence, freedom, and self-expression for women worldwide.
Inspired by the sophistication and femininity of style icons from the 1940s, Simone Pérèle's 2024 collection pays homage to the essence of womanhood. Sensual fabrics like satin, velvet, lace, floral embroidery, and tulle evoke timeless elegance and allure. Retro-inspired corsetry details, sheers, scalloped trim, and ornate embroidery accentuate the silhouette. This season, Simone Pérèle invites women to embrace lingerie as statements of style and elegance.
Designed in the heart of NYC, Skarlett Blue is dedicated to empowering individuals to embrace their unique identity through unexpected everyday essentials. Our lingerie seamlessly merges style, quality, fit, and comfort, instilling confidence and beauty in every wearer.
In true Skarlett Blue style, our latest collection embodies a breath of fresh air in the world of intimates. Just in time for Valentine's Day, the cult-favorite Entice bra takes center stage in a captivating scarlet red, sure to set hearts aflutter. Introducing the Entice Longline, an expansion of our beloved Entice family, this bra makes a bold statement with its longer lace frame and padded lace cups, perfectly suited for both casual and chic ensembles. With a fresh and modern perspective, this collection transcends traditional lingerie, offering pieces that celebrate confidence and style in equal measure.
Wacoal is not just a lingerie brand; it's a transformative force in women's lives. Pioneers in the art of bra fitting using innovative materials and cutting-edge technology, Wacoal's Fit Experts help women discover sizes that enhance their beauty and confidence. Wacoal also supports the fight against breast cancer through a partnership with Susan G. Komen®.
The High Profile Hi-Cut panty, and the High Profile Underwire bra, which lifts the bustline up to one inch, favor comfort with style. Our Visual Effects Strapless Minimizer Bra reduces your bustline by up to one inch while offering the freedom of a strapless design. The Skinsense Shaping Hi-Waist Brief also provides moderate control and sleek comfort that feels like a second skin. The Sheen Contour Bra aims for a minimalist design, offering total comfort and sophistication under t-shirts. Our Inner Sheen Hi-Cut panty features a leg-elongating design with subtle sheen.  Exquisite embroidery meets luxurious comfort in our After Dark collection’s Balconette Underwire Bra, and After Dark Tanga panty. Also debuted this season is the Back Appeal Underwire Bra offered in Ponderosa Pine, which uses innovative micro thin spacer fabric to ensure a sleek silhouette and all-day comfort with every wear.