Tuesday, June 13, 2023
Curve Brings Seduction & Style to Paraiso Miami Beach
Curve, the largest intimate apparel trade show in North America, makes a splash in Miami for its debut runway show at Paraiso, bringing together 10+ designers who unveiled their latest lingerie, swim, and activewear collections
MIAMI, FL JUNE 12, 2023 - Curve, the most prominent lingerie trade show in North America, made its Miami debut with a captivating runway show featuring renowned lingerie brands and emerging designers who unveiled their latest collections of lingerie, activewear, and swimwear. The event took place in collaboration with Paraiso Miami Swim Week on Saturday, June 10, delivering a stunning display of the latest collections by Anita, Atelier Amour, b.tempt’d, Chantelle, Culture Trees, Dita Von Teese, Elomi, Fantasie, Freya, Leonisa, Mapalé, Simone Pérèle, and Wacoal. Each brand brought its unique vision to the runway, showcasing the epitome of beauty, comfort, and confidence in lingerie.
“The US intimate apparel industry is growing stronger each year so we were thrilled to bring this show to Miami, a city where lingerie, swimwear, and active clothing are essentials for everyone,” says Raphael Camp, Managing Director of Comexposium Americas, the organizer of the Curve shows.
Details for each of the participating designers are listed below. We would be happy to accommodate any interviews or share more press materials that will help generate coverage this season on the brands listed below.
At Anita, fashion and function are combined with pieces designed to boost workouts, allowing active enthusiasts to look great and perform their best. This season, Anita presents a line of sports bras and leggings with the theme "Urban Active Animal Vibes" inspired by the dynamic energy of the urban jungle and the untamed spirit of the animal kingdom.
The styles take us on a journey through nature with pieces that mix vibrant solids and neutral tones with eye-catching animal prints like crocodile, leopard, and python. The Anita styles include a range of leggings and sports bras, all designed to provide the perfect balance of fashion and functionality. The pieces are versatile and can be mixed and matched to create a variety of different looks. As one of the world’s leading German heritage activewear brands, Anita continues to grow its collections of solution-based sports bras, lingerie, swimwear, and breast forms with expanded sizes ranging from AA-K cups and 30-48 bands, making it perfect for women of all sizes.
“At Anita, we create solution-based Sports Bras and Leggings using our Fit-Centric philosophy by creating styles that match every woman’s individual size, body type, and desired activity,” says Joy Haizen, Managing Director, Anita.
The "Urban Active Animal Vibes" styles cater to a wide range of activities, including yoga, running, gym workouts, and more. Whether you're a fitness enthusiast or simply enjoy an active lifestyle, these styles offer something for everyone. These styles are available to shop at www.anita.com and a variety of retailers throughout the country.
Instagram Handle: @anita_since1886_usa
Beloved Parisian brand, Atelier Amour is shaking up the codes of traditional lingerie with their latest lingerie collection, a daring fusion of eroticism and individuality that aims to redefine sensuality for every woman. Embracing the notion that eroticism is a deeply personal and multilayered experience, the new collection offers a tantalizing display of playful pieces destined to ignite passions, challenge norms, and empower confident women.
The collection embraces timeless colors with black as the key tone complemented by pops of ink blue, hot pink, and animal print. Featuring lace-up stitching and adjustable strapping, these lingerie sets embody the art of seduction while allowing you to customize the perfect fit for your unique body. The allure continues with the inclusion of Lurex and metallic lace, creating captivating peek-a-boo illusions that tease the imagination. For a soft and more simple touch, indulge in the sheer mesh which glides over the body like a second skin, suggesting an invitation to an evening of pleasure. Satin and tulle pieces are adorned with enticing buttons to entice sight and touch, leaving your partner craving more.
“Atelier Amour was created because you have to know how to write your own story by following your dreams,” says Rachel Bouchon, owner, and designer of Atelier Amour.
The collection is designed to last over time and celebrate of desires of one's own unique interpretation of eroticism. They can be shopped at www.atelieramour.com and a variety of retailers throughout the country.
Instagram handle: @atelier.amour
Chantelle, a world-renowned leader in lingerie craftsmanship, unveils its latest lingerie brand CHANTELLE X. The family-owned brand from Paris has been manufacturing lingerie since 1876, pioneering industry-leading products that bring style and sensuality to the next level.
CHANTELLE X is designed to empower women in reclaiming their feminine power, allowing us to shift toward a new age of sexuality. The brand exacerbates femininity with masculine looks and postures that lead to a very subtle ‘Female gaze’. Tantalizing the senses, the collection features a wide range of styles, catering to various preferences and body types. From seductive boudoir sets to everyday panties and romantic push-ups and bralettes, every piece in the new collection epitomizes sophistication and luxury.
"We are excited to be launching Chantelle X, our most creative and eXclusive brand, in the US,” says Sonja Winther, Regional VP, North America & UK.
With a heritage spanning over a century, Chantelle creates lingerie that embraces femininity, confidence, and timeless style. The new brand CHANTELLE X is available to shop online at us.chantelle.com and at other retailers like Nordstrom, Bloomingdales, and Neiman Marcus.
Instagram Handle: @chantelle_paris
Culture Trees is a New York-based fashion brand established in 2018 made to celebrate the rich cultural heritage of Africa. Inspired by beauty and diversity, the brand creates energetic, stylish clothing and swimwear that promotes positivity and empowerment for all. The arrival of their latest swim collection, Zanzi Swim, embraces this ethos, incorporating vibrant colors, intricate patterns, and bold prints. Lime green and bright Fuschia are some of the powerful hues harnessed to evoke emotion and create an immersive and unforgettable experience. From one-piece swimsuits to bikinis, the collection offers a range of styles to flatter all body types.
“Zanzi Swim is a celebration of vibrant and bold colors, bringing a touch of luxury and sophistication to the beach. Our designs are carefully curated to highlight the beauty of every woman who wears them,” says founder and designer Judith Gaffney.
With social impact at the core of the designer's DNA, each collection from Culture Trees not only embraces African culture but also prioritizes sustainability. The brand is committed to ethical practices, using eco-friendly materials like bamboo and partnering with local artisans for production.
By blending cultural heritage with contemporary design and sustainable practices, Culture Trees sets itself apart as a responsible and socially conscious brand. The collection is available to shop at www.culturetreedesign.com.
Instagram Handle: @culturetreedesigns
Dita Von Teese
Dita Von Teese, renowned as both a burlesque performer and a fashion icon, has carved her niche in the world of lingerie with her very own brand born in Melbourne, Australia. She has revolutionized the way women perceive and embrace their sensuality, combining vintage aesthetics with a modern twist to celebrate femininity in all its forms. Her latest collection, "Vintage Glamour, always!" is inspired by her iconic style. The collection encapsulates the essence of retro allure, infusing it with accessibility and functionality for everyday moments of beauty and luxury.
Women can immerse themselves in the opulence of the Thirties, Forties, and Fifties as Dita's collection showcases her passion for upscale vintage pieces. From balconette bras to corsets, torsolettes to garters, and long-line chemises to bikinis, g-strings, and full briefs, every key style in this collection exudes timeless elegance. The fabrics used, including embroidered lace, tulle, satin, and velvet, elevate each piece to a new level of sophistication. Dita's motto of advocating glamour every day, every minute, and above all things inspired a Kallidascope of bright colors from chartreuse to electric midnight blue, deep fuschia, and flirty pink to Bordeaux, emerald, and beyond.
“I’ve taken inspiration from my own vintage collection to create beautiful lingerie that captures the spirit of retro glamour while being accessible and functional for moments of everyday beauty and luxury,” says Dita von Teese.
Dita’s belief that every woman deserves to feel beautiful in lingerie, is the reason she offers her collections in a wide range of sizes. With accessible retail price points, Dita's collection allows customers to indulge in gorgeous lingerie without compromising on quality or design. The collection can be shopped at www.ditavonteese.com and major retailers such as Bloomingdales and Nordstrom among many others.
Instagram Handle: @ditavonteeselingerie
Inspired by innate femininity, beauty, strength, and confidence, Elomi celebrates body positivity by encouraging women to express themselves through every piece they create. Founded by Liesl Goodman in 2008, the brand’s mission is to prove that you can feel beautiful in lingerie, no matter your size. As a leader in the full-figured lingerie market, Elomi offers something most brands don’t - an extensive range of sizes, up to a 48 back and U.K. KK cup, ensuring every woman is able to perfect fit.
This season, the brand brings glamor, romance, and elegance to the runway with the arrival of its latest AW24 collection. Drawing inspiration from the iconic fashion moments of Sophia Loren and the captivating spirit of the Rococo era, Elomi's new lingerie line combines vintage allure with a modern sensibility. Each piece represents dramatic glamor with soft ditzy floral prints and intricate lace embellishments. The earthy tones and nature-inspired prints offer a refreshing break from the standard lingerie hues, while the berry tones and striking reds add a romantic touch to the collection.
“Elomi’s collection this season brings romance, awe-inspiring colors, and gorgeous details in all of our most-loved styles. We guarantee you’ll love these collections just as much as we do,” says Liesl Goodman, Head of Elomi Design.
The new range is perfect for women who want to feel confident in their own skin. With a focus on quality, style, and comfort, Elomi's latest collection is set to become a must-have for lingerie lovers everywhere. The collection is available online at www.Elomilingerie.com and at other major retailers such as Nordstrom, Macys, and Barenecessities.
Instagram Handle: @elomilingerie
Fantasie is a British-born brand with an eye for creating lingerie that fit perfectly and highlights the beauty of the female silhouette while providing the necessary support for full-busted women. Established in 1951, they apply the same approach to their swimwear collections, creating expertly-crafted pieces for ladies who love a silhouette-enhancing look without compromising comfort or style.
The new AW23 swimwear collection brings a sense of tropical paradise and adventure to bikinis and bodysuits. Each piece is thoughtfully designed to flatter full-busted silhouettes in a variety of comfortable, body-shaping styles, allowing you to be able to truly unwind on vacation. Vibrant colors and exotic prints such as leopard, birds of paradise, and palm leaves, are the first impression the collection makes the moment it hits the runway. Rich, lush hues of magenta and cobalt sit alongside bold tropicals, forming a collection that delivers a range of colors from across the spectrum. Sustainable fabric made from pre-consumer recycled nylon is used to ensure an ethically-made collection. Other fabrics include Lycra and Creora which improves durability with technology that prevents color degradation by chlorine.
“Our team is focused on impeccable support with fit and styles that will leave you feeling like the best version of yourself,” says Charlie Austin, Fantasie Swim Designer.
From sustainable swimwear to exciting new shapes, this season is destined to turn fantasies into reality. Whether you’re lounging by the pool, taking a dip in the ocean, or simply enjoying beach-side sunsets, Fantasie’s bra-sized swimwear will make you feel beautiful, confident, and supported all day long. Shop Fantasie pieces online at www.fantasie.com or in-store at several boutique retailers.
Instagram Handle: @fantasie_lingerie
Freya, the renowned British brand dedicated to embracing each woman’s unique beauty, is delighted to unveil its latest masterpiece: a breathtaking swimwear collection exclusively designed for full-busted women. With Freya's innovative designs and attention to detail, this collection evokes adventure with a stunning array of swimwear options that effortlessly combine comfort, support, and style.
The new Freya collection showcases a range of exquisitely crafted swimsuits and mix-n-match bikinis designed for adventure and fiestas on the sand. Tropical lagoons inspire lush, botanical patterns in unexpected technicolor while pastel and bright neon shades are reminiscent of sunsetting moments on the beach. Meant to manifest dreams of glamorous vacations and sun-filled days, each piece provides exceptional support and flatters the natural curves of full-busted women.
“We believe that every woman deserves to feel comfortable and confident in her swimwear, and our full-busted range achieves just that, ” says Anna Neale, Head of Freya Design. “We take pride in creating pieces that make you feel great and inspire your next vacation”.
Freya's commitment to quality is unwavering. The team has carefully selected premium materials that not only enhance comfort but also guarantee long-lasting durability. With the new swimwear collection, you can dive into the waves, lounge by the poolside, or soak up the sun with absolute peace of mind. Shop Freya pieces online at www.freyalingerie.com or in-store at several boutique retailers.
Instagram Handle: @freyalingerie
Leonisa, a family-owned brand, has been pioneering the world of intimate apparel with the creation of sustainable high-tech designs since the late 50s. With a home base in Atlanta and a production center in Colombia, Leonisa’s commitment to enhancing confidence and celebrating individuality is at the core of their latest Premium Collection debuting this Swim Week.
From luxurious lingerie and swim sets to thoughtfully engineered shapewear, each piece in the new collection has been created to empower natural beauty and accentuate curves. Featuring elegant tones like black, blue and fuschia, to compression fabrics that smooth, shape and sculpt, and swimwear made from recycled plastic, the new Premium collection is a true testament to the harmonious blend of sophistication, comfort, and sustainability. High-tech trademark fabrics such as SkinFuse, DuraFit, and SmartLace are used in the shapewear, ensuring a flawless fit that moves with your body.
At Leonisa, we believe that true empowerment starts from within. The Premium collection is the perfect combination of cutting-edge technology and luxurious aesthetics,” says Octavio Quintana, Executive Vice President.
Since its inception, Leonisa has been instilling confidence that comes from wearing thoughtfully engineered shapewear, designed to flatter figures and provide unparalleled support. Leonisa's innovative technology and expertise have resulted in a range of garments that enhance your natural shape, creating a seamless and sculpted silhouette. Shop Leonisa today online at www.Leonisa.com and in-store at major retailers such as Macy's, Victoria's Secret, Express, and more.
Instagram Handle: @leonisa
As a trailblazer in the world of intimate apparel, Mapalé continues to push boundaries, redefining what it means to feel sexy and confident. The Miami-based, Medellin-made brand is ready to ignite the flames of passion with the debut of their new collection Lingerie Vol. 1 2024. Unveiling a world of unparalleled elegance and allure, this captivating collection embarks on a journey of irresistible sensuality, exploring the enchanting pieces inspired by themes of Eden, Geo Armor, Mapalé DNA, and Self Love.
The Eden theme embodies the feeling of a sensual evening, where one chases shadows to encounter mysteries of the nocturnal world. Each piece in this collection embraces femininity with enchanting lace trim, and deep green and purple jewel tones; Geo Armor signifies the tone-on-tone geometric patterns that bring structure and texture to the garments. These nude and black pieces feature silhouettes that are simple and minimal to give prominence to the geo patterns. Celebrating the brand's own DNA, Mapalé DNA honors the moments at the beginning of the night that awaken the senses and give women the confidence to enjoy their darker side. These all-black pieces feature textured and embroidered lace. Lastly, the Self Love Club reminds us that the most important relationship is with oneself. These red and nude pieces present a sweeter-than-candy collection of cheeky thongs and lingerie with embroidered heart detailing.
With a legacy spanning over a decade, Mapale continues to redefine elegance and sensuality in the world of lingerie. The collection is available to shop online at www.mapaleshop.com and at Nordstrom.
Instagram Handle: @mapale
Simone Pérèle believes women should never have to choose between comfort and beauty. The Parisian designer has been creating elegant, timeless lingerie pieces for modern women since she first opened up shop in 1948. This Swim Week, the brand is taking its French-style designs to new heights with the release of its latest masterpiece: Divine Details, a collection that will awaken the senses with exquisite, unforgettable details designed to worship women's natural silhouettes.
The collection invites you to lose yourself in the beauty of exquisite embroidery, lace and ultra-fine details. From cheeky panties to timeless bras, each piece is a fusion of delicate materials, meticulous embroidery, and thoughtful design, creating a symphony of comfort and sophistication. High-quality fabrics like Calais Leavers lace, embroidery, guipure, and jacquard satin, lend a soft touch to each garment.
“We are meticulous about our fabrics and select them from the best embroidery and lace houses in France. We also work with them to create our own signature fabrics. Simone Pérèle is whole-heartedly committed to testing and perfecting all of our materials to achieve the perfect combination of style and fit,” says Maud Friocourt, Artistic Director.
The collection blends a multitude of bright summer colors ranging from Mango, Raspberry, and Bougainvillea, a deep and vivid magenta, the “it” color of the season. The bright colors are mixed in with elegant, all-black sets and an iconic ensemble in pure white.
The collection will be available to purchase online at www.simone-perele.com as well as by retail partners across the United States.
Instagram Handle: @simoneperele_officiel
Get ready to embark on a journey of self-expression as Wacoal America unveils its newest collections from Wacoal and b.tempt'd, their sub-brand focusing on younger women. Designed to embrace individuality and empower your inner allure, the new collections by Wacoal are set to redefine elegance, comfort, and confidence in an intimate fashion.
Crafted with meticulous attention to detail, every piece in the Wacoal collections showcases the perfect fusion of luxurious fabrics, delicate lacework, and modern silhouettes. From alluring bras that provide exceptional support to enchanting panties that celebrate femininity, these extraordinary designs are meant to inspire you to embrace your unique style with grace and charm. The collections lean into pinks and blues aligning with Miami’s signature color scheme and for the brighter days ahead. Mixed with shine and sparkle in the bridal whites, guests will see a blend of key trends on the season such as sheer, shine, and lots of femininity.
“All of our designs are inspired by movement. We strive to support their ambitions by giving them freedom. Our styles empower living a limitless lifestyle by supporting A-J cups” says Miryha Fantegrossi, SVP of Merchandising and Design.
Pieces from the b.tempt’d collection included a limited selection of bras designed for their younger buyers.
The collections are available to shop at www.wacoal-america.com and online and in-store retailers such as Amazon, Dillards, Macy's, Liverpool, Bloomingdales, and Neiman Marcus to name a few.